About us

Who are we?

Dr. JO is a brand specializing in beauty and personal care products derived from the Dead Sea. It is distinguished by the quality of its formulas and its innovative approach, combining scientific expertise with global standards in the beauty industry. The brand strives to offer a unique experience that enhances the beauty of every individual in a modern and safe way, providing carefully selected products to meet the needs of the skin, hair, and body.

Our affiliation

Dr. JO operates under the umbrella of Joud Al Dahab, the brand owner and operator. Joud Al Dahab is a leading company in developing and managing brands in the cosmetics, personal care, and fragrance sectors. It works to promote the values ​​of quality and innovation in every product bearing the Dr. JO name. Through this vision, all Joud Al Dahab brands ensure the integration of research and development, manufacturing, and smart distribution via its digital platforms to meet global standards for its customers.

Our Vision

To be the premier destination for beauty and care in the Arab region and among the most prominent globally, through trusted products that express natural beauty and boost the self-confidence of all who use them.

Our message

It offers innovative and guaranteed solutions for daily care, based on effective ingredients and well-researched experiences, with a full commitment to quality, safety, and transparency standards.

Our values

Quality: In every detail, from the product to the shopping experience


Care: Because true beauty begins with genuine care


Trust: Our relationships with our clients are built on honesty and commitment.


Innovation: Continuous development that keeps pace with the latest advancements in the beauty industry